The Power of Presentation can Make or Break Business

Targan Wehye-Jones • December 20, 2024

Space after space and place after place people struggle and can’t figure it out. Evaluated from the most simplest of levels. The power of presentation can make or break business. We many times judge when someone looks disheveled, we in that moment make judgement. We go thru a mental rolodex of possibilities in what could be wrong such as the five listed below.

  1. They must have been rushing?
  2. Are they in trouble or Ok?
  3. Did they get into a fight with a bear?
  4. What in the world?
  5. Good to actually see them in today.

First impression or presentation in this case, is the first line before we go any further on how intelligent someone is. How wonderful or terrible of a person they are. Next…. on to the words that are coming out of their mouth. In your organization that’s how we have to consider it. First impression then engagement.

Word play is real and if you know how to master you can take over the world! That’s how I feel anyway. I will use the word play masters of the fast food industry. The debate-able favorite sandwich joint Chik-Fil-A. Those 2 words “My Pleasure” (for everything) just sends chills up your spine. How polite of them to take pleasure in serving my chicken needs in a drive thru and counter experience. Does that not go through everyone's mind? My pleasure just say it yourself and feel that free smile.

It truly pains me to see full size establishments go down hill because their presentation is  TRASH . Yes, I said it. I’m looking at you named store I used to frequent (but I won’t call you out at this time) If you don’t have a set dress code that’s fine…but you can’t have employees represent your establishment in their tattered best. Sorry tattered is tattered.

I will use the wording “representation matters” in this sense. Your front line will always establish your perception. No  ands, ifs, or buts  about it! If you disagree your in need of my training and those are facts!

Let’s think to the many that have come and gone. Honestly, can you recollect any establishment that has closed down because of quality service and a professional staff? Probably not.

As a matter of fact we are seeing the opposite. The domination and reputation over some of the biggest brands are because they do not settle for lackluster presentation. It all ties together within.

I assist nonprofits and businesses small and large internalize this. Evaluate the gaps and execute in turning the image from 3 lesser focused on perspectives. Take these 3 tips to heart no matter your phase in service.

3 Tips To Enhance Your Presentation and Engagement

  1. Clarify your brand image and message from the beginning. It is important to engage with your target the way that  YOU  envisioned. Authenticity oozes this way.
  2. Don’t get stuck only on the big picture. If anything its the details that are overlooked that trip so many new business owners and organizations.
  3. Don’t make marketing complicated. As important as it is to have your strategy all the social media channels are not as important as your strategic networking in this day and age.

Related Article: Perception is Reality

My gift and my curse is I can’t help myself!

I venture into an establishment it begins, I’m analyzing their presentation and engagement with  ME  and  present  customers. When it’s quality I give kudos. other times I shake my head and think of all the potential being left at the entrance.

As outfits drop like flies, reflect if it was because of their own demise. With the right guidance it can be turned around.  Step 1  is recognizing you have a problem or contact me and I’ll help you analyze the issues. Otherwise, you may not believe (but your dwindling customer base) to force you to. At Connected Momentum we always strive for improvement.

Chef in white uniform looks out the window of an empty, light-filled restaurant with wooden tables and chairs.

< Older Post

 Newer Post >

Career Fair Season

By T WehyeJones • September 20, 2025
Center for Career & Professional Development

Mind Your Manners: A Guide to Proper Device Use in Meetings

By Targan Wehye-Jones • May 22, 2025
It’s part of any given work day: Your phone’s buzzing. Emails are piling up. That Slack notification? Feels like it needs an immediate response. But here’s the thing—when you’re in a meeting, none of that matters as much as what’s happening in the room. Think about it. Someone’s sharing an idea, and you’re busy checking […] The post Mind Your Manners: A Guide to Proper Device Use in Meetings first appeared on .

Is This Conversation Going Anywhere? Using Critical Thinking to Steer Discussions Productively

By Targan Wehye-Jones • March 20, 2025
Ever been in a conversation that feels like a car stuck in neutral? Wheels spinning. Nowhere to go. It’s awkward, frustrating, and—if we’re honest—a little boring. It doesn’t matter if it’s a casual chat at a networking event or a formal business meeting, these dead-end discussions waste time and energy. But here’s the good news: […] The post Is This Conversation Going Anywhere? Using Critical Thinking to Steer Discussions Productively first appeared on .
A young boy sits at a table with his head resting on his hands

No one is talking about struggles in childcare leading to kids on shift too..

By Targan Wehye-Jones • December 30, 2024
I want to shed light on a topic I have witnessed more than a few times and don’t know if many have really known what they are witnessing if they come across it. Childcare has been a long running issue in the United States but our working, strong willed, independent moms or dads are encountering […] The post No one is talking about struggles in childcare leading to kids on shift too.. first appeared on .

Perception is reality

By Targan Wehye-Jones • May 29, 2024
The Power of Perception in Business What do you think in business can ruin our chances at success or enhance them? Perception which ties to your presentation abilities. I want you to think of how many times you as a customer has walked into an establishment or received service and thought. How can this be […] The post Perception is reality first appeared on .